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Increase the value of waste - Multi-sided upcycling marketplace (technology and brand)

Increase the value of waste by creating demand through direct upcycling into Makers products.

Photo of Vanessa Rosenthal
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Idea Title

Process flow and stakeholder

Idea Summary

A multi-sided marketplace connecting retailers with makers who upcycle waste to build next generation cups. Conscious consumers buy maker's product on platform or in local retailer store.

Company / Organization Name (if applicable)

VALUE WASTE

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

Rather than designing a next generation cup we have decided to create a multi-sided marketplace for next generation cups. The marketplace would also host a wider range of consumer products made from upcycling or recycled material.

The marketplace has a physical as well as digital presence. The physical touchpoints are located in all the places where single-use products are most frequently used. For example coffee shops and fast food outlets.

The physical units will be in the form of merchandising furniture with integrated digital touch screens that allow consumers to search for an even wider range of sustainable products.

The units also serve to receive waste products from consumers for upcycling. Thus creating a circular economy.

The system creates awareness of the environmental issues caused by plastic waste through a new brand and digital signage content that is played when consumers are not interacting with the touch screens.



Goal: Increase the value of waste by creating demand through direct upcycling into Makers products.


Our in store upcycling marketplace brings together the following groups to achieve the goal:

  • Waste recyclers
  • Makers (who upcycle using 100% sustainable products)
  • Local government / authorities
  • Retailers (with physical global store networks)
  • Consumers (who want 100% sustainable products)



Benefits:

  • Disintermediate waste recycling incumbents
  • Transition Makers into vertically integrated businesses that replace the waste recycling incumbents
  • Makers can source a wide range of sustainable materials on the platform to make their products from 
  • Provide retailers with a physical merchandising unit + upcycling installation, using existing digital infrastructure
  • Provide consumers more choice of products  e.g. more than one fibre-cup alternative to choose from
  • Promote local connections and community
  • Reduce carbon footprint by avoiding online transactions and delivery
  • Use local micro warehousing platforms near retail locations to store Maker products
  • Reduce local government contribution and and retailer recycling costs 
  • Raise awareness of waste recycling in situ of the place of consumption

This solution addresses which of the following:

  • Hot / Cold Fiber Cup
  • Reusable System
  • Other

How is your concept recoverable?

(1) Disintermediate waste recycling incumbents (2) Transition Makers into vertically integrated businesses that replace the waste recycling incumbents (3) Provide retailers with a physical merchandising unit + upcycling installation, using existing digital infrastructure (4) Provide consumers more choice of products e.g. more than one fibre-cup alternative to choose from (5) Promote local connections and community (6) Reduce carbon footprint by avoiding online transactions and delivery (7) Use local micro warehousing platforms near retail locations to store Maker products (8) Reduce local government contribution and retailer recycling costs

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

Disintermediate waste recycling incumbents Transition Makers into vertically integrated businesses that replace the waste recycling incumbents Provide retailers with a physical merchandising unit + upcycling installation, using existing digital infrastructure Provide consumers more choice and sustainable cup-products Promote local connections and community Reduce carbon footprint by avoiding online transactions and delivery Reduce local government contribution and retailer recycling costs

What regions do you plan to address with your solution (and how will you accomplish this)?

Multisided platforms are a gateway for access and scalable by nature. The asset-light model makes platforms attractive to investors who see the growth opportunity and to business customers who value a partner that can scale and adapt with them. International retail partner like Starbucks build the bridge between the physical and digital experience and enable multiple customer touch points in various regions.

Describe your target market. Who will benefit from your product?

Our in store upcycling marketplace brings together the following groups to achieve the goal: Waste recyclers: (1) Makers (who upcycle using 100% sustainable products) (2) Local government / authorities (3) Retailers (with physical global store networks) (4) Consumers (who want 100% sustainable products)

What is the current stage of development of your idea?

  • Research & Early Testing
  • Prototyping

What are the biggest challenges you are facing today? What are existing gaps in your solution?

- Partnerships with retailer (like Starbucks) - Market sizing - Solution and consumer experience details - Solution brand

Mentorship Needs (please select up to 3)

  • Waste and Infrastructure
  • Growth and Scaling
  • Fundraising / Finance

Tell us about yourself and your team. What is your background and experience?

Nissanka Fernando, product leader, connected retail technology startup experience with global retailers including adidas Vanessa Rosenthal, built and grew a multi sided platform in Germany Violeta Stevens, managing sustainable supply chains in FM

In what city are you located?

London

In what country are you located?

United Kingdom

What is your legal / organizational structure? (if applicable)

We aim to register the business as a for profit social enterprise to bake social impact mission directly into our business model.

How did you hear about the Challenge?

  • OpenIDEO announcement email
  • Other

2 comments

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Photo of Anthony Zammit
Team

I would need more detail to determine a true informed opinion, can you be a little more detailed?
Do you have a link to the German example discussed, this would be helpful?

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