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Hello Stojo! Goodbye Disposable Cups.

Stojo’s patented collapsible reusable cup is perfect for hot and cold beverages, is ultraportable and leak proof.

Photo of Jurrien Swarts
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Idea Title

Hello Stojo! Goodbye Disposable Cups.

Idea Summary

Stojo’s patented collapsible reusable cup is perfect for hot and cold beverages, is ultraportable and leak proof.

Company / Organization Name (if applicable)


Website (if applicable)

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

The stojo cup has been in production since 2015. It’s made in China from LFGB grade silicone and polypropylene and is approved for global use. We have produced and sold nearly 1 million cups since our kickstarter launch. These cups alone (assuming 3 year average life and once daily coffee habit) will prevent 1 billion disposable cups from entering the waste stream. Our solution was to create an elegant, stylish cup that would be familiar and at the same time revolutionary in its ability to quickly compress into a leak-proof disc. The key to converting the average consumer into a sustainable one is to offer a solution that delights them and solves obvious problems. To replace disposable cups with reusable ones, you need something that feels familiar, is easy to use, and that won’t take up space or create a mess. Stojo solves all of these problems.   

This solution addresses which of the following:

  • Hot Cup Only
  • Cold Cup Only
  • Cup Lids
  • Straws
  • Cup Sleeve
  • All of the Above
  • Reusable System
  • Alternative Delivery System

How is your concept recoverable?

We don’t believe that single use products are the answer. Even if we could achieve 100% recapture, the resources required to create 500 billion plus cups annually and then shipping them around the planet, and again the resulting waste, just doesn’t make sense. Better to focus on reusability and water purification. Green collar job creation in localities where resources are consumed and recycled/repurposed are better for economies and societies than the current centralized China production model. With a global population soon to exceed 10 billion people, the answer is to change behaviors. Create a planet where humans live in harmony with nature (net zero impact through systemic design). All people will become responsible stewards, much like native american peoples in prior generations, where culture and education shape behavior, and that it become obvious and self-evident that environmental stewardship is fundamental and should be inalienable like other human rights.

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

Stojo’s core mission is to end disposable culture. We will obtain B Corp status in 2019 and establish core policies that require us to employ sustainable best practices. Because we have an actual company and team, adding staff to focus on this area in terms of sourcing, production, supply chain management, operations, etc. is a requisite part of our business strategy. With funding, we would accelerate those plans.

What regions do you plan to address with your solution (and how will you accomplish this)?

We are Brooklyn based and started as a 1 person company in 2015. In the past year we established relationships with experience, established international distributors. Our products are currently available in over 20 countries (North America, Asia, Europe, Middle East, Africa) and will be in over 50 countries by end of 2019.

Describe your target market. Who will benefit from your product?

We are on a mission to change consumer behavior. This is a global mission. Everyone will benefit through our success much in the same way people have benefitted from the internet, cellular technology and electric cards. But our widget will show people how easy it is with technology to stop generating garbage. Unlike most of the other submissions, we’ve already been in operation for 3 years, have been working on our idea for 7 years. We have hundreds of thousands of happy customers as demonstrate by our instagram feed (@stojoco) reviews, and press coverage. We also have created a venerable who’s who of retail and corporate clients and partners, Starbucks Singapore included.

What is the current stage of development of your idea?

  • Full-scale roll-out
  • Operating Concept / Startup
  • Corporate Submission

What are the biggest challenges you are facing today? What are existing gaps in your solution?

Access to capital, small team, and scaling. We have raised $ and are currently raising a seed round. Discussions with angels and VCs are going well. We sit within the WeWork Lab in Brooklyn and get lots of support. We are hiring. We are winning new business. With Starbucks & McDonalds backing, and with our current innovation team & manufacturers, we are certain that production and distribution costs can be lowered such that our solution can be available to anyone and be incorporated into global food service provider operations. Together we could create a revolutionary closed loop system that takes consumer waste relating to food and beverage containers to almost zero in 5 years.

Mentorship Needs (please select up to 3)

  • Branding / Marketing and Storytelling
  • Growth and Scaling
  • Fundraising / Finance

Tell us about yourself and your team. What is your background and experience?

I hail from Vermont originally. Finance professional for 15 years. Started working on Stojo idea in 2011. We wanted to end disposable culture and leave the world a better place for our kids. This graphic details our team members and advisors.

In what city are you located?


In what country are you located?


What is your legal / organizational structure? (if applicable)

C Corp

Please describe how becoming a Top Idea will support the growth of your concept.

We have demonstrated proof of concept and market acceptance & assembled a dream team of singularly focused individuals who are passionate about ending disposable culture. Everything is ready to scale. With funds & support, we would optimize our products through minor design tweaks for performance & cost for food service providers. All funds would go to developing the perfect cup. Our goal is to make our solution cheap, amazing, and available to everyone. Together we can end disposable culture!

How did you hear about the Challenge?

  • Someone in my network (word of mouth)


Join the conversation:

Photo of Hassan Loubani

Dear mr. Swart, Am a university student and doing a project about ur cup. May I get the answers of some questions please?

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