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Cup Cherishing

Starting at day „x“ the biggest Quick-Service-Restaurants player worldwide replaces all disposable cup in favor of only ONE valent Mug.

Photo of Hubertus zu Bentheim
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Idea Title

♻ Cherish your cup ♻

Idea Summary

There is exactly one reusable mug: High-End, beautiful, expensive. The mug is designed for hot+cold drinks. Guests bring their own cleaned mug or stay in the store. No throwaway will be handed over!!!

Company / Organization Name (if applicable)

Belanto GmbH

Website (if applicable)

Please include a visual (can be either 2D or 3D) representation/prototype of your concept. (required)

either acrylic or bioplastic ribbed, resuable mug

all written in attached pdf

This solution addresses which of the following:

  • All of the Above

How is your concept recoverable?

no fiber cups needed

How have you incorporated additional sustainability attributes (beyond recoverability) into your solution?

written in PDF

What regions do you plan to address with your solution (and how will you accomplish this)?


Describe your target market. Who will benefit from your product?


What is the current stage of development of your idea?

  • Prototyping

What are the biggest challenges you are facing today? What are existing gaps in your solution?


Mentorship Needs (please select up to 3)

  • Supply Chain
  • Sustainability and Recoverability
  • Legal

Tell us about yourself and your team. What is your background and experience?

We are a small company dedicated exclusively to the development and procurement of specialized equipment for the QRS industry. also see attached pdf

In what city are you located?


In what country are you located?


What is your legal / organizational structure? (if applicable)


Please describe how becoming a Top Idea will support the growth of your concept.

no more waste

How did you hear about the Challenge?

  • Someone in my network (word of mouth)

Attachments (1)


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