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A taboo topic that needs to be discussed.

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What is a provocation or insight that might inspire others during this challenge?

According to WHO an estimated number of 2.6 million stillbirths occur every year. More than a half happen in rural areas, 98% occur in low and middle income countries. Most stillbirths are preventable by good health and nutrition, a quality antenatal care, and a quality care during labour and childbirth.

How does this research relate to our use cases and personas?

This research is related to the under-resourced mom. What can be done to prevent stillbirth? How can psychological help for mothers and families be ensured to overcome this tragedy?

Tell us about yourself:

I am a trained architect transitioned to ux-design.

Are you currently an employee of Sutter Health or UCB Pharmaceuticals?

  • No

This inspired (1)

The Safe Delivery App


Join the conversation:

Photo of Kate Rushton

Hi Sascha !

There is 1 week left to submit ideas to the New Life Challenge. It would be great to see you and your ideas there.

The deadline for idea submission is Sunday at 3 pm PST on September 24.

Please email me if you have any questions -

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