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Finnish Baby Box Program

"Starter kit" with essential items for a new baby given to expectant mothers by the Finnish government.

Photo of Marissa Vettoretti
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The Finnish Baby Box Program was established to give expectant mothers the resources they need to take care of a new baby. The purpose of the box is to give all new babies an equal start at life. It contains essential items such as clothes, towels, hats, and other care items. The box the items comes in doubles as a crib and contains a mattress and sheets. As shown in the graph above from Statistics Finland, infant mortality rates have decreased dramatically over the years.

To read more about the program, here are a couple links I used for my research: 

What is a provocation or insight that might inspire others during this challenge?

The idea of giving items to help properly care for new babies ensures every mother actually has the resources needed to do so. It removes one of the many challenges from caring for a newborn and gives all babies an equal start. This equality is what should be encouraged in new ideas since this is what will help the under-resourced (and unequal) mom become resourced.

How does this research relate to our use cases and personas?

This pertains mainly to use case 1 - The Under-Resourced Mom. The box focuses on giving mothers the basic resources need to care for a new child.

Tell us about yourself:

I am a second-year student at Wilfrid Laurier University, pursuing a Bachelor's degree of Business Administration. I am studying to obtain an accounting concentration and entrepreneurship core.

Are you currently an employee of Sutter Health or UCB Pharmaceuticals?

  • No


Join the conversation:

Photo of Kate Rushton

Hi Marissa!

Great to see this post in the challenge!

How would you adapt the Finnish baby box for the North American market? Are there additional resources that you would include in the box?

Photo of Marissa Vettoretti

Hi Kate!

I think the contents of the box would vary quite differently depending on where exactly the box is intended for in North America. For example, in a place like California, Florida, or Nevada it would me more useful to give lighter clothes rather than winter snowsuits and hats like in the Finnish version. Vouchers for medicine may also be very useful since prescriptions in America can be quite expensive. However, I'm from Canada and I know that if the box existed here you would probably want to keep the snowsuits. Medicine vouchers would also be useful because although many of our medical expenses are covered by the government prescriptions can still be expensive without proper coverage from your workplace (a common problem for families in poverty).

Thanks for your comment!

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