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Broadening horizons

Collecting experiences from people in the community to better understand their experience with new life.

Photo of Marcio (Oliver) Oliveira Silva

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Real insights start with real people. Here we have the experiences from three unrelated people, that have at least one common interest - pregnancy and motherhood. They share their powerful perspectives with us, contributing to open the dialog and inspiring new insights.

I would like to thank the interview participants, Dr. Sonja Caffe, Mariana Freitas and Emily Smith. Thank you for sharing your time and stories.

What is a provocation or insight that might inspire others during this challenge?

Community support seems to be the common thread that connects the three interviews, It was recurrently mentioned in different examples, illustrating different challenges. It seems to be a good place to start with. I'm gonna leave it here as a good provocation to further exercises. It would be great to hear what other people have to say about it.

How does this research relate to our use cases and personas?

This research was crafted to explore and expand the knowledge around the four specific personas this challenge is focusing on. However, due to the Design Thinking inherent dose of unpredictability, this research touches unexpected ground and brings to the discussion new elements. That I hope will serve as inspiration to other participants.

Tell us about yourself:

My job is to make sense of what makes people tick, what delights and frustrates them, and to use fast and meaningful research to deliver legitimacy and impact business models, products, and services.

Are you currently an employee of Sutter Health or UCB Pharmaceuticals?

  • No

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Photo of Arjan Tupan

I haven't been able to watch the interviews in full, yet, but it's very insightful. Great work! Do you have the questions that you posed to the women? Maybe I can try to answer them from a dad's perspective.

Photo of Marcio (Oliver) Oliveira Silva

Arjan, that's a great idea. Why don't we schedule a skype/ facetime call and we can make a short video with your answers. How does it sound?

Photo of Arjan Tupan

Hey there, so I've been on holiday and then had to deal with going back to school and so on. So, I wasn't here for a while. We could still try, but my options are rather limited. Alternatively, could you send me the questions, so I can answer them, if you wish by video. Or maybe this is not relevant anymore. Have you come up with an idea for the idea phase, based on your research?

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