Hospitals have charts and even electronic versions of them, but not every mother will have convenient access to a hospital during her pregnancy. Mothers in remote areas must rely on local health workers. These local workers can provide excellent care, but one obstacle they face is a lack of information infrastructure that would be found at a typical Western hospital. This can make it difficult to provide the most effective care for the mothers in their charge.
With this device, mothers can store background information about themselves, and healthcare workers can save information about how the pregnancy is progressing—scans or test results, any treatments administered, etc. General information about pregnancies would also be available for the mother. The health worker could even input personalized information or treatments for the mother to follow. If the mother receives care from more than one professional, each professional could catch themselves up on her condition by reviewing the device.
The software could also be reconfigured into an app for mothers who have a smartphone, but I want to offer the the standalone device so that any mother could use it. A good business model would be to sell these to the local health workers who could then loan them out to women for the duration of their pregnancy.
In that vein, the user persona that would most likely benefit from this product is Arthur. Each of his patients can show him her device at the beginning of each appointment, allowing him to refresh himself on her condition and provide her with personalized, effective care. The device could also help Arthur coordinate with other caregivers more simply, shaving off another layer of complexity.