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Mush- the app to connect mothers

Mush has connected 100,000s of mums in the UK since launch in April 2016. We created a way for mums to find other mums in the same boat.

Photo of Katie Massie-Taylor

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In no more than 3 sentences, please tell us who your idea is designed for and how it reimagines the new life experience.

Mush is for all mums who experience the common loneliness of being a new parent. Never before had there been an app to find a local social network of mums or service your mum needs of local information or advice. We know that loneliness in mothers is a global issue, brought on by many contributing factors, and Mush's mission is that No Mum does it Alone.

Mush is an app that serves the needs of new mums by finding friends, showing recommended places nearby and giving access to a local group of mums for advice and meet-ups.

At what stage is your idea?

  • Full-scale roll-out: I have completed a pilot and analyzed the impact of that pilot on the users I am trying to reach with my idea. I am ready to expand the pilot significantly.

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Already done but we often use our super users to trial new ideas!

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

We would love design resource to help us make mums feel more reassured and to make the app experience as friendly and easy to use as possible. We would also love expertise in sharing mechanisms.

Tell us about your work experience:

I am happy to offer up my advice of building Mush, from fundraising, prototyping and marketing!

This idea emerged from...

  • An Individual

Are you an expecting, new, or experienced mom?

  • yes

Are you a healthcare practitioner?

  • no

Are you a current employee of UCB Pharmaceuticals or Sutter Health?

  • no


Join the conversation:

Photo of Olivia Hinebaugh

Katie Massie-Taylor I hope we can collaborate and chat in the near future. As the Postpartum Pay-It-Forward Project has developed, it's looking like adopting a social matchmaking type appfor new moms will be helpful!

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