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Local radio show about pregnancy and newborns

Give information to moms/families who doesn't have access to internet, but have a radio or a mobile phone with radio.

Photo of María Fernanda Pineda Iriarte
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In no more than 3 sentences, please tell us who your idea is designed for and how it reimagines the new life experience.

-Designed for expectant moms or new moms with low resources and limited access to internet in communities away from big cities in Peru. -Give and exchange information on issues related to pregnancy, care of the pregnant woman and maternal role once the baby is born.

Local radio show about pregnancy and newborns: 30 minutes - 1 hour each day where qualified practitioners can share and give information about issues related to:

  • Pregnancy care: Q & A about 1st, 2nd and 3rd trimester. 
  • Importance of physical and mental health of the mother. 
  • What to know and which steps to follow once you have a newborn.

At what stage is your idea?

  • Back of the Napkin Sketch: I came up with this concept and would love support in making it come to life!

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Ask for a local radio to include this topic on an existing radio show.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

-Focus on a particular group of moms. -Divide the topics of the radio show according to the essential information to be known. -Validate the information to be share on the radio show. -Contact sponsors.

Tell us about your work experience:

Climate change, sustainable development, corporate volunteer program, events organization.

This idea emerged from...

  • An Individual

Are you an expecting, new, or experienced mom?

  • yes

Are you a healthcare practitioner?

  • no

Are you a current employee of UCB Pharmaceuticals or Sutter Health?

  • no

1 comment

Join the conversation:

Photo of Kate Rushton

Hi Maria!

It is great to see you in the challenge.

Are you able to access any information on the types of radio stations people listen to and at what times of day? What are pregnant and new moms typically doing as they listen to the radio?

How could you see a role for organisations like Sutter Health and UCB in the development of your idea?