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Rights of childbearing women in Brazil

Make women understand their rights at labor

Photo of Nina Melo
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In no more than 3 sentences, please tell us who your idea is designed for and how it reimagines the new life experience.

Bring information about rights at labor. Our idea is to have a bus fully equipped with free beauty services for the wellbeing of pregnant women.

The idea is to have a bus that run to all public health care services in the city of Joinville, Santa Catarina State, Brazil, and talk to pregnant women about their rights.

To be attractive to women come to our bus, we’re going to approach with volunteers offering free beauty and care services. The environment is relaxing and comfortable for pregnants, our goal is to make them feel special. In this comfort zone, we can talk about rights, violence at labor and how women can be empowered.

After all this talk there is also a possibility for stay connected with social media. Pregnant women can reach us through Facebook or WhatsApp mobile groups (a common resource in Brazil).

At what stage is your idea?

  • Back of the Napkin Sketch: I came up with this concept and would love support in making it come to life!

What early, lightweight experiment might you try out in your own community to find out if the idea will meet your expectations?

Talk to pregnant women in front of public health care services in the city.

What skills, input or guidance from the OpenIDEO community would be most helpful in building out or refining your idea?

Some methodology with the research and interviews.

Tell us about your work experience:

We’re a multi-disciplinary group of young women from different background and experiences, and we’re post graduate students in Univille, a community university in Santa Catarina, Brazil. We're designers engaged in women's rights.

This idea emerged from...

  • A student collaboration

Are you an expecting, new, or experienced mom?

  • no

Are you a healthcare practitioner?

  • no

Are you a current employee of UCB Pharmaceuticals or Sutter Health?

  • no

Attachments (1)


A presentation describing the problems pregnant women face in Brazil and our solution.


Join the conversation:

Photo of Radha

Hi! I like your idea about bringing the bus to cities but how would you help expecting mom's who do not live in cities?

Photo of Nina Melo

Hello, Radha,
The idea to use a bus is to be able to reach as many women as possible. With the bus we can go to little towns and park in public squares and bring information anywhere.

Photo of Kate Rushton

Hi Nina and team!

This is a really interesting idea.

I like the way you are bringing services to expectant moms.

What partners/organisations might be involved in developing your idea?

How could you conduct an early stage test of your idea?

Could the mobile information service be used to target other groups as well e.g. expectant dads, low-income moms with general support?

I look forward to seeing the development of your idea.

Photo of Kate Rushton

Also, I found this article on cesarian rates in Brazil - - is this the source of the 1 in 4 statistic?

'According to research by the Perseu Abramo research foundation, one in four women reported suffering obstetric violence when giving birth, including having their legs tied during labour, not being allowed to walk about freely or not being allowed to eat'

I look forward to reading your response.

Photo of Nina Melo

Hi, Kate!

We're at early state of developing this idea. We started this in class and begun to design a concept.

We've thought in bringing some sponsors and supporters like some cosmetics and beauty care business into this idea.

To conduct some tests, we’re thinking to approach women outside public health care services, here in Joinvile, Santa Catarina State in Brazil. We’ll be talking direct with them, woman to woman, about rights. Although we do not have a bus yet.

For our conversation, all people interest is for the best. We are reaching expecting mom’s first but not just them can be aware of women’s rights.

We are aiming for awareness.

Thank you for the ideas!

Photo of Nina Melo

Yes, Kate, I've read this 2010 research from Perseu Abramo Fundation, about brazilian women and what they face in labor -
This link is in portuguese.

Photo of Isadora Dickie

It is extremely important to know our rights. Not only the pregnant woman but all humans being. I believe this initiative would help the current generation of mothers which, in turn, once empowered, would help to empower future generations. Congrats!