Every year almost 5 million infants die (33% in South Asia) and almost 300 thousand women die (25% in South Asia) from causes related to pregnancy and childbirth. Through the use of relatively inexpensive and feasible public health interventions (such as thermal care, clean delivery kits, etc.) around the time of birth, more than 80% of these deaths are preventable. However, issues of affordability, access, and education prevent mothers and infants from getting the basic care they deserve.
Barakat Bundle is a curated bundle of life-saving solutions for mothers and newborns in vulnerable communities in South Asia that reduces preventable causes of infant and maternal mortality and morbidity. We package together low-cost evidence-based medical items such as clean delivery kits for safe births with health education in a safety certified bamboo cradle. Our end users are low-income, new mothers in South Asia and our target market are the health NGOs that serve them. The medical items in the bundle specifically target causes of maternal and infant mortality and morbidities in South Asia. The bamboo cradle incentivizes demand for the bundle and encourages utilization. The bamboo cradle is locally sourced, designed with community input, and certified to promote safe sleeping and reduce the likelihood of suffocation. Receipt of Barakat Bundle is conditional on mothers delivering at the local health center to encourage skilled attendance during childbirth. For mothers, Barakat Bundle is affordable (provided for free), accessible (delivered directly to local health clinics), and educational (includes comprehensive health education). For health NGOs, Barakat Bundle is integrated into the existing health system (distribution model uses community health workers and government transportation programs) and cost-effective (compared to existing siloed programs).