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Creating a Healthy Home-Front

During WW2, the US gov't, in partnership with its citizens, created a singularly-focused home-front to support the war effort - war bonds, peace gardens & the USO. How can we create a unified engagement for improving the health of our citizens?

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I have been thinking about how to make health a national priority and how to create a movement to support individual efforts to improve their health and thereby reducing the nation's expenses on healthcare.  One analogy which came to mind was the home-front support of the WW2 war effort.

During WW2, the citizens of the US banded together to create home-front support for the war effort.  They lived with rations of food, rubber. gasoline and nylon.  People planted peace gardens, used blackout curtains and purchased war bonds.  The government engage the country with programs which included significant communications, ease of participation, meaningful outcomes and measured results.   President Roosevelt asked the country to help during a crisis by doing simple things on a daily basis.  FDR consolidated and coordinated government resources to support this effort.

One program, The United Service Organizations (USO),  was created to support military personnel and their families deal with the impacts of war.  It was founded in 1941 in response to a request from President Franklin D. Roosevelt to provide morale and recreation services to uniformed military personnel. The USO brought together six civilian agencies: the Salvation Army, Young Men's Christian Association, Young Women's Christian Association, National Catholic Community Service, National Travelers Aid Association and the National Jewish Welfare Board.

Is there a way to create a movement, a home-front, supporting healthy habits?

Which public and private organization could band together to create a movement for good health?  (I believe the whole maybe greater than the sum of the parts)

What if the government consolidated and focused it efforts on the personal responsibilities of living a health life? 

What if there were tax incentives/rewards to establishing and maintaining good health habits?

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