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My Neighbourhood

Help the elderly that live nearby to gather together and share activities through a platform that matches their tastes and hobbies,offering tailor-made services and creating a local community that shares preferences and the neighbourhood

Photo of Carmen Escano
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Old people that live in big cities, bear the problem of isolation and complications of displacements. Having the families and some friends far away make it so difficult to socialize and develop enjoyable activities.

Through this platform, elderly can create a profile with the basic data, and the things that they can contribute and what they would like to learn or develop further. If their technology engagement is very low, they can be helped by relatives or maybe though a first release campaign where volunteers in the street help them to create this profile.

They will pay a minimum fee for the subscription.

A back office system will match the taste of the registered people and then clustered them by neighbourhoods. Then they are able to create tailored activities or events for this people locally, making the displacements easier.

Sometimes the activities are held by the registered people based on their talent, helping elderly to feel useful to the community and atthe same time, sharing knowledge and socializing with people that live nearby. 

They will receive the updates of the events electronically or by flyers depending on what they prefer.

 

How might your idea scale and spread to reach as many people as possible?

This platform can be advertising anywhere targeting places where elderly usually visit. It can also be advertise through the web targeting the relatives that might find it interesting for their parents. UPDATE 7.23.2013 We can also promote the platform through the existing members thanks to incentives like having discounts of membership for bringing a friend, or a discount for the next registered event. This will also make the members feel more involved and part of the community. (Thanks Meena)

How might your idea attract and involve partners from health care, business, government, nonprofit or other sectors?

The activities that are being held can enrol any of these partners. For example, health care industry through awareness conferences, or safety and emergency procedures lessons. Business partners proposing activities related to the hobbies or interest of the users, etc. UPDATE 7.23.2013: As a starting point, it can also develop partnership with existing local organizations that are offline. It will also help to know which kind of activities they are currently promoting and identify possibilities and new opportunities for the local community. (Thanks Jan)

How might you design an early experiment or prototype to further develop your idea?

An early prototype can be done easily with a selected group of people that live nearby but they don’t know each other. Gathering their profile card, we can create a simulation of the activities and events. We can gather feedback from the individuals and learn different ways to approach them.

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DeletedUser

I like your idea! Separate groups for elderly already exist in my hometown, but they are completely offline and sometimes hard to know about. So there seems to be a need and a proof of concept. They are often organised by the city and supported with government funding.
Some ideas of mine: I could imagine that your concept could further develop by reaching out to such groups to learn about their 'customer acquisition strategies' and finances. They might also be interested in a partnership. In that case, you would have a variety of activities to offer on the platform from the beginning.

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Hello Jan!!!
Thank you very much for your kind thoughts! I think is a great idea to partnership with the existing offline organizations that are currently offering this kind of services. It's a great start point!

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DeletedUser

Glad you liked it! I added you on LinkedIn.

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