Telling a story

This was a small school project done for UN summit on MDGs. The idea behind this project called "Tell a story" was to reach rural communities in India using popular story telling methods such as shadow puppetry, also extremely cheap to accomplish, which can address a broad spectrum of audience from children to elderly on Maternal and Child health without direct intrusion to their lives.

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Written by Seema Krishnakumar

19:47, Feb 13, 2011

Telling a story

A little more on the design thought behind the shadow puppetry. The idea was to have clear look to the characters that would resonate a pan indian rural community without any means of cues to colour, race or caste and that this the issue of maternal care cut across all groups in the country ~ shadow puppetry provided a well meant platform for that. Second was the aspect of illiteracy among rural population and the very well understood fact that everyone likes to be entertained. So story telling meant just not talking about Maternal care but a lot of other social stigma (for eg: preference to the boy child) around the core issue.

Similar approach could be very well be thought for the next step of conceptualization in the mobile platform in the form of iconography that would relate to the respective countries we are addressing.

Written by

Seema Krishnakumar