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Physical + digital - Link physical baby/health care objects to video advice

A concept from the PSFK Future of Health Summary included an elephant with a QR code on the bottom, which, when read launched a video from the maker. What if formula, medicine, etc could be scanned to link users to advice or how to's or feedback opportunities?

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Photo of Meena Kadri

Folks might like to check out the whole PSFK report here:
It's fascinating, with many rich insights.