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Melinda Gates on Maternal, Newborn, and Child Health in India

Melinda Gates narrates her trip to visit with new mothers in remote locations in India, and learns about lifesaving social innovation taking place there.

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I don't know the India phone market - incidence phones owned by females vs. males. But it would seem the phone can be pre-loaded with educational factoids such as warming baby after birth, and/or pregnancy care with birth and after birth care whereas the phone serves as a learning tool since it's the primary form of outside access for many. Add a phone number with questions in native language and the phone becomes 'a class' of a class. Free phones with possible free, cheap battery packs for those communities w/o electricity would be norm. In addition, might consider segmenting the phone by situation: The Pregnancy Phone, The Harvest Phone (for better yields). Branding ideas to narrow use but elevate use. When any women becomes pregnant they get their Pregnancy Phone. The essential companion. Once a month person can take to XYZ to download new ed programs. Ed programs can be videos of local meetings, or made special. Good Luck, great work.

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