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Making Nutritional Supplements Aspirational

An example of engagingly packaged calcium supplements from India.

Photo of Meena Kadri
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While grabbing dinner last night in Bangalore I passed a pharmacy and this calcium packaging caught my eye. I like the way it makes nutritional supplements aspirational – almost like a beauty product. Low-income women like to enjoy choices just like the rest of us... the popularity of cheap, single-serve shampoo sachets in India as a good example of this.


How can we make nutritional supplements more exciting and engaging? (Not only through packaging but perhaps also through mobile campaigns?)

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Photo of Meena Kadri

Nice thoughts guys – hopefully you'll also think about how this example might inspire mobile technology interventions as we move into the Concept Phase.

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