OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Making Nutritional Supplements Aspirational

An example of engagingly packaged calcium supplements from India.

Photo of Meena Kadri
7 7

Written by

While grabbing dinner last night in Bangalore I passed a pharmacy and this calcium packaging caught my eye. I like the way it makes nutritional supplements aspirational – almost like a beauty product. Low-income women like to enjoy choices just like the rest of us... the popularity of cheap, single-serve shampoo sachets in India as a good example of this.


How can we make nutritional supplements more exciting and engaging? (Not only through packaging but perhaps also through mobile campaigns?)

7 comments

Join the conversation:

Comment
Photo of Meena

Nice thoughts guys – hopefully you'll also think about how this example might inspire mobile technology interventions as we move into the Concept Phase.

View all comments