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Designs On Birth: Provocations around birth

IDEO recently created a set of design provocations around birth. Included are products, services and thoughts around birth and maternity.

Photo of Haiyan Zhang
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A booklet of design solutions to a host of challenges, including: the dangers of labor in the absence of an attending physician; communication barriers between mother and child; anxieties borne by parents throughout a pregnancy; even questions of appropriate transit attire en route to the delivery room.

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Photo of Vincent Cheng

Provocative and humorous. Highlights for me include the "Not a creep. Just Here with my kid" t-shirt for dads (say at the playground), and "Average time in labor: 12 hours. Feels like: 43,200 seconds".

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