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Comprehensive Approach to Distributed Healthcare

Project Mailuleke by frog design took a multi-pronged approach to distributed healthcare for the developing world during its pilot phase.

Photo of Meena Kadri
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Focusing on HIV/AIDS in South Africa, Project Mailuleke began with a scaled mobile messaging initiative to build awareness. It then delivered an innovatively designed home testing kit. Instructions for the kit were designed for low literacy with links to mobile support and counseling. They collaborated with one of South Africa's top hip hop bands to support their message. A wallet sized pamphlet gave further info. Communities can participate in assembling the kits – building local pride and a strong sense of involvement. The whole project is devised with scalability and local assembly in mind. The project was tested in collaboration with Pop!tech, Nokia Siemens & others.


I like the way that various aspects have been brought together comprehensively and collaboratively on Project Mailuleke. Inspiring stuff for the upcoming Concept Phase of this challenge!


Check out more info and the full slideshare presentation: http://bit.ly/fZW1x5

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Photo of Ashley Jablow

Meena! How great that we were on the same track! Glad to hear that other people have been inspired by Project M like me :)