OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Competitive Creativity for Awareness

Community Health Workers compete to develop creative slogans & images to improve maternal health in India's Jharkhand.

Photo of Meena Kadri
3 6

Written by

Late last year almost 300 CHW's gathered to improve maternal and newborn health – armed with art supplies and creative ideas to develop behaviour change communication tools. A context was held to elicit slogans and images which would resonate with communities – aiming to have effective health practices widely understood and adopted. A panel of doctors, public health professionals and government officials judged the competition. Read full article: http://bit.ly/fSIxqi



I like how this initiative taps *local* knowledge to devise communication strategies – and adds motivating features to accelerate creativity.

3 comments

Join the conversation:

Comment
Spam
Photo of Alison Chaikittirattana

great idea! community participation is a great way to have major stakeholders feel ownership of this initiative

View all comments