Competitive Creativity for Awareness

Community Health Workers compete to develop creative slogans & images to improve maternal health in India's Jharkhand.

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Written by Meena Kadri

09:10, Feb 07, 2011

Competitive Creativity for Awareness

Late last year almost 300 CHW's gathered to improve maternal and newborn health – armed with art supplies and creative ideas to develop behaviour change communication tools. A context was held to elicit slogans and images which would resonate with communities – aiming to have effective health practices widely understood and adopted. A panel of doctors, public health professionals and government officials judged the competition. Read full article: http://bit.ly/fSIxqi

I like how this initiative taps *local* knowledge to devise communication strategies – and adds motivating features to accelerate creativity.

Written by

Meena Kadri