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So, Where's It Really From?

A special feature by Icebreaker which uses a barcode for traceability – from the actual garment wool's specific farmers through every step of the supply chain.

Photo of Meena Kadri
8 18

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You got to love those ingenious Kiwis – and of course we love to lend a hand to our brothers across the ditch in Australia. Our iconic clothing brand Icebreaker has some homegrown wisdom to offer here. Every single one of their products (in the millions globally) have a unique *Baacode* to let you see the living conditions of the high country sheep that produced the merino fibre in your Icebreaker garment, meet the farmers who are custodians of our astonishing landscape and follow every step of the supply chain. Talk about wearing one's integrity on your sleeve!


You can even try it out with a demo Baacode here:
http://www.icebreaker.com/site/baacode/index.html



Are there other ways we can champion rural production to urban consumers right on the product, or at it's point-of-sale, in a scaleable way? And like Icebreaker has done – can we do so in a compelling way that nudges folks to find out more?

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Photo of DeletedUser

DeletedUser

I love this baacode - when I bought my Icebreaker dress, I went to see where my sheep lived.

I've also seen this with milk. Through the website , you can enter the code from your milk carton and find out where the cows lived. It's US based, but I see they launching an app for Android!

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DeletedUser

Hi Meena, this inspiration is very close to my "Skype you vineyard"
http://bit.ly/fz1Q9I so I linked them.

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DeletedUser

I heard about that some time ago and was really impressed the extent of which they went into detail. Transparency is fantastic and I think especially when applied to food... hope to see more of that in the years ahead. Food products should be able to tell their own story through their coding/packaging and there are some bright spots when they come from local farms.

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DeletedUser

Wow, I just saw this product at REI today! I thought to myself, "I should find out more about that and maybe post to OpenIDEO."

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DeletedUser

Baacode? what a name, Fun yet self explanatory. Nice one Meena!

Photo of Vincent Cheng

Yup, I linked to yours as a build when I submitted for our mutual DQ boost =)

Photo of Meena Kadri

Ha Vincent! Just saw that & was going to point you back here but can see you've already been. Guess you'll add this into your Build Upon area for more DQ points as an update ;^)

Photo of Vincent Cheng

Great example of what traceability can do Meena! Just posted a related one as well: http://bit.ly/g62tXe