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Kies bewust - logo on food products to indicate healthy or smart choices

This might not be the most sexy inspiration, and the campaign has met with quite some justified criticism, however, I think there is something to learn from the mechanism. In NL, food producers can apply for a mark on their products.

Photo of Arjan Tupan
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The mark either indicates that a product is a smart or a healthy choice within it's category. It is somehow comparable to the good guide, only then with a logo on the product packaging. The value of this idea lies in the fact that it informs consumers of which products are part of a smart and balanced diet, and which aren't, without having them take out their smartphones or browse the web at home. For many people that still is a bit too much.

As for the criticism: from my personal view, when I was back in NL last december, I saw too many products with the label, that I considered not being smart choices at all. For me, this undermines the credibility. And I think that is a general criticism made. It sometimes looks like the logo is for sale to producers.

But, if you can tweak that, and base the label on a certain set of criteria, monitored by a real independent party that is not depending on funding from the industry, it could combine very well with apps and websites like Good Guide and Food Tree.

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Photo of Arjan Tupan

Meena, that is such a good idea! Make sure to add it as a concept. IRL Like Stickers. Amazing. Can I have them, too?

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