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Keeping It Real: Rapping Local Goodness

Another great promotion of food prodcuers and their values – given a spot of hip-hop help in the Yeo Valley advert.

Photo of Meena Kadri
7 17

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If you wanna sing along here's the lyrics:

The sun is up,

the milk is chilled,

it's going to be a good one.

Yo, yo.


I'm rollin' in my Massey on a summer's day,

chugging cold milk while I'm baling hay.

Yeo Valley's approach is common sense,

harmony in nature takes precedence.

My ride's my pride that's why you never see it dirty,

and I love it here man, that's why I'm never leavin' early.

I'm looking good in my cap and my shirt,

I'm representing for the West so hard it hurts.


We make this look easy

'cause we're proper modern with this farmin', believe me.

Wind turbines are shining, baby,

it's solar farming no buts no maybes.

Here we're down with the soil association

and we do lots of what? Conservation!

Sustain, maintain, it ain't no thing,

We set the bar, real leaders by far.


We change the game, it will never be the same


Big up ya chest, represent the West

This isn't fictional farming, it's realer than real,

you won't find milk maidens, that's no longer the deal.

I'm in my wax coat 'n' boots, I'm proper farmer Giles,

now look, you urban folks done stole our style.

I'm not a city dweller, me I like to keep it country,

the air is clean and all those cars won't make me jumpy.

It's different strokes for different folks, my man,

Just enjoy the results with what we do with the land.

Check out Daisy she's a proper cow,

a pedigree Fresian with know how.

Her and her girls they got their own names,

We treat them good, they give us the cream.


We change the game, it will never be the same


Big up ya chest, represent the West

What else does this inspire in terms of taking the message to the masses?

(Hat-tip to my inspiring colleague & OpenIDEO Co-founder Tom Hulme: @thulme who brought this to my attention on Twitter last year.)


Join the conversation:

Photo of Meena Kadri

Sean... always loved that owl move too ;^)

Good points you raise. We can indeed be a fickle bunch at large. I don't think that's so easy to change which is why I'm a fan of popular culture approaches (though that's just me – and we certainly welcome Concepts next week which try other avenues!) You might also find some of the insights in the Trend Watching Eco Bounty Report interesting:

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