Is local food that expensive?
This is actually not much of an inspiration, but more a personal observation. Most people believe local (and good) food is expensive... Which can negatively influence consumer choice, especially for those who are price sensitive.
There are two ways I can think of to address this issue (but please feel free to comment on this):
1. Either actually show that local food is not much more expensive (in the places where it actually is), given that we reduce a certain number of costs (transportation mainly, sometimes packaging, etc.).
This is an interesting read (and Image credits):
2. In the situations where local food is more expensive, focus on the added value (in terms of health, savor, nutrients, etc.) that it brings. And it is not only good for the consumer, but also for the environment.
People already spend a fortune on nice wine and beer and other food products, because they see their added value, but when it comes to fruits and vegetables, people treat them as commodities. This is where something could be done (in the form of a campaign, of involving celebrity chefs, in terms of marketing and branding, etc. etc.).