OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Giving credit where it's due!

High end restaurants and bakeries are starting to let customers know that they source their ingredients locally through compelling stories about the farms they use.

Photo of DeletedUser
1 5

Written by DeletedUser

Celebrity chef run places like French Laundry ( http://www.frenchlaundry.com/) and bakeries like Karas Cupcakes( http://karascupcakes.com/community.html) do a great jobs of pinpointing where each of their delicious ingredients come from and the stories of the farms and farmers. Its a great way to let customers know that there is a connection to the food you eat and the farmers that grow them. What if more restaurants felt compelled to do this? It would increase the quality of food and spread awareness about the nutritional value (and deliciousity) or being connected to local food sources.

1 comment

Join the conversation:

Comment
Photo of Louise Wilson

Interesting links, Raja. Story telling is so powerful - definitely an area I feel should be built on for this challenge