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From Open Planet Ideas: Sustainable Shopper concept

One of my favorite concepts, and a very popular one, of Open Planet Ideas was the Sustainable shopper concept. A rather detailed plan for the ability to scan codes on food items and learn where they came from.

Photo of Arjan Tupan
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From the concept:

"Shoppers can scan the barcode at the grocery store to learn about the environmental impact of their potential purchase-- is it organic? how much fuel was consumed to transport it? how much water was necessary to produce it?"

Read more here:

@OpenIDEO staff: it would be cool if you can hack the database and assign this inspiration to Sally, who originally posted the concept on Open Planet Ideas!


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Photo of Mohammad Aghaya

and what if you be able to tell your idea about your shopping to the producers and seller. because it consumed to many fuel for transportation, I don't wanna buy it.
It was a great Idea.

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