Food can tell it's story
Using a RFID tag and QR code on a product label, consumer can scan it with their Iphones and hear the story about that product, how was it made, who were involved, how it got to the supermarket, some curious facts. It's time for a good storytelling.
Remeber Me -
http://2010.futureeverything.org/festival2010/rememberme - it's a collaborative project between Oxfam and TOTeM that aims to involve customers with the story about the object for sale. In that case, they create a label for a used clothing shop, and everytime consumer scan that label with a QR Code on their Iphones or Android, they could listen to the story recorded by the ex-owner.
iPhone RFID Reader /Android Bluetooth in Oxfam, FutureEverything