OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Find the Farmer -finding exactly where your food (in this case flour) comes from

People who buy Stone-Buhr flour can type the best buy date onto the website to find which farm the wheat was grown in.

Photo of DeletedUser
1 4

Written by DeletedUser

The website also provides photos of the farmers. People are able to become aware of the farmers who grow the wheat and are able to appreciate their food and see a connection to nature.

1 comment

Join the conversation:

Photo of DeletedUser


I think this brings together a lot of elements. The journey from the field to the kitchen table, the story behind the food, and a sense of quality control. During the BSE crisis in Ireland a decade ago all meat produce had to be traced back to individual farms. It not only assured customers but brought an added sense of authenticity to the purchase.