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Fair Trade, the global farmers' market

Fair Trade is a product label that ensures consumers that farmers got a fair price for their products.

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Written by DeletedUser

Many of us try to eat sustainably. We look for local, in-season produce, we do community supported agriculture (CSA), we carry around the Monterey Bay Aquarium guide to seafood. And, boy, do we love our coffee.

But, unless you happen to live in Hawaii, you can't get "local" coffee in the States. So Fair Trade, "direct trade," and organic is the way to go.

in 2004 I visited CEPICAFE, a coffee cooperative in Peru that was exporting to the Fair Trade and organic markets in the USA, Japan and Europe. They proudly showed me the packages of roasted coffees from around the world that contained their beans. Had they not established relationships with buyers in these markets, they would never have known where their coffee ended up.

There's a lot of discussion about connecting people to the source of their food. Fair Trade is also an example of connecting the people who produce food to those who consume it.


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I appreciate the quality of the Fair Trade label. One of my personal challenges is distinguishing between the many other labels that have cropped (ha) up. While I know some are legitimate, many are not, and it easy to be overwhelmed as a consumer.

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