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Cultivate a Culture of Celebrity Farmers

Many consumers already value restaurants led be "celebrity chefs." Through publicity and explicit references,high-end restaurants and other channels can create a demand for local high-quality farms and the tasty, nutritious product they provide.

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Written by DeletedUser

Many Americans may pay a few extra bucks for a meal created by Bobby Flay or Morimoto - but how many would pay an extra dollar a pound for organic produce created at a high end farm nearby? Restaurants such as Craft in NYC promote the local farms they work with - and begin to build a connection between food and production.

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Photo of Meena Kadri

Such a fab idea Jennifer! We certainly hope you'll come back in the Concepting Phase and tease this idea out some more.