Imagine using data to inform consumers by showing them their own behavior? Targeted messaging and constant monitoring/evaluation, can all be used to inspire behavior change. Access to information can be a powerful tool to change individual patterns.
I was recently inspired tonight when a friend told me a bit about OPOWER:
Although their work is focused on voluntary demand reduction to promote energy-efficiency, perhaps this type of program can be used for other initiatives where voluntary behavior change is desired. Normative messaging shows individuals how they measure up to their peers which in itself is motivation to do something. In the spirit of simplicity, OPOWER gives relevant and achievable advice on how a consumer can change their own behavior to achieve a better outcome.
I can't help but think how can this methodology be used to promote local production and engage consumers in a different conversation about how they shop and what they choose to eat.