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Top Chef: Hunter Gatherer Edition

Move over Top Chef: Just Desserts the chefs next season are cooking with locally sourced produce! With the wave of popularity of televised cooking competitions – a great way to reach millions of people could be to get chefs to compete a la Top Chef using only foods straight from farms.

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18 12

Written by DeletedUser


Getting a network to host a television show that pits chefs against one another to create excellent meals with locally sourced foods would introduce the benefits of eating local and sustainability to a larger audience in an enticing manner. Each episode will follow chefs as they pick their ingredients from a group of farms introducing the farms, farmers and benefits of eating locally produced foods. In some cases, the farmers can introduce the challenge to the competitors – similar to the celebrity chefs that have cameos on cooking competition shows. Chefs could also highlight how the use of imperfect looking ingredients does not preclude meals from being excellent. Chefs could complete each challenge at different farms for added exposure and for an added challenge cook ingredients gathered from small urban gardens!

As part of the competition, the chefs would serve their meals to a diverse audience that may not typically have access to or consider eating locally sourced food. These consumers can also be part of the judging process. For viewers who aspire to make the delicious meals they see being created on tv- the chefs could post online videos of pared down recipes and promote apps such as Eatcyclopedia (/open/localfood/concepting/eatcyclopedia-a-smartphone-app-to-help-connect-and-inform/) that will allow viewers to easily find ingredients at local markets or nearby farms.

 

 

 (This concept was inspired and updated using the comments of Meena Kadri,Liz Ogbu, Jennifer Tam, Delia Kulukundis, the concepts Celebration of Imperfection /open/localfood/concepting/a-celebration-of-imperfection/

/open/localfood/concepting/eatcyclopedia-a-smartphone-app-to-help-connect-and-inform/)

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DeletedUser

Raja, I'm sensing that you're really into competitions! =) Way to build off the earlier scheme! I think this is great.

I must admit to a Top Chef addiction, and after some episodes, I courageously try to recreate some of the inspirations based on the recipes posted on the website. (You'd understand the courageous part if you had to endure my cooking!) Anyway, I often find that even the recipes labeled simple are really hard! I'm wondering if to make this concept even more accessible, the chefs can be asked to create companion recipes to their culinary creations that are less intimidating for people to try. These could be posted on the show's website next to the original recipes.

Would also be great to link this up to some of the many food sourcing applications suggested throughout this challenge. "Inspired by a recipe from Chef X using locally grown tomatoes? Use this app to find someone selling tomatoes near you for use in this recipe."

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DeletedUser

haha I noticed the competition theme in my concepts also. I started off with one but the great people on Open IDEO helped me build on that idea and the competition aspect/possibilities kept bubbling up so I cant take all the credit. I love the idea of simplifying recipes for non- chefs and REALLY love the idea of an app pointing people to locally grown foods! Ill check them out and see if I can update this concept with what I learn.

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DeletedUser

haha I noticed the competition theme in my concepts also. I started off with one but the great people on Open IDEO helped me build on that idea and the competition aspect/possibilities kept bubbling up so I cant take all the credit. I love the idea of simplifying recipes for non- chefs and REALLY love the idea of an app pointing people to locally grown foods! Ill check them out and see if I can update this concept with what I learn.

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Raja, did you see this inspiration that I posted? http://openideo.com/open/localfood/inspiration/a-farmer-s-life-for-me/ there was a great tv series in the UK which had 10 couples competing to run their own farm. It was really interesting seeing the different challenges faced for running a successful farm. The competition and media sides of this could make an interesting build with your concept!

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