The information about the seasonal products are provided by the community, and local farmers are encouraged to take an active part in this. Also, supermarkets that want to work a little bit more to give a seasonal and local touch to their branding can provide information about what seasonal and local products are available right now.
There are many possible developments of this service. For example recipes can be included in the e-mails (maybe the ones created in the concept
Recipes for all seasons). Another development could be to give information about which local stores have most local seasonal products in stock. There is also a great potential for a mobile app, which could give you the information upon entering your supermarket.
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