The Local $
Using a unique currency for local food consumption is an excellent way to connect people to what they are buying but incentives are needed for motivation. Building a second, online community around the unique currency, 'The Local $' would really boost purchases of local foods.
I was about to add this concept when I read the 'redefining currency' concept which has created a brilliant build for this one!
The Local $
The Local $
Australia needs a local currency which provides incentives for buying local produce. The idea is based on the Brixton Pound (
http://www.brixtonpound.org), a currency created in an area of London to encourage local spending. Certain shops accept the currency and in return you receive discounts for using it.
There have been a large number of current concepts that have inspired this concept; 10% for Queensland: creating a movement around local foods, Local food loyalty cards: an incentive program which rewards people, Locally grown logo; creating a brand for local foods, I heart eating local food campaign; campaign to encourage eating locally, Bus+Food points: a card for encouraging local activities, Coupons for real food: receiving incentives around local food, Subsidies and the True Cost of Food, The Market meal card: creating a payment system, Local Rewards and Localities Network: loyalty schemes, Beneficial points: adding benefits to local food purchasing, Using taxes to promote local food - there are some fantastic commonalities here: CAMPAIGNS, INCENTIVES, LOYALTY SCHEMES, which is where I'm coming from.
1. The Local $ would provide a discount on the local foods purchased in any shop that accepts it.
2. The Local $ will encourage people not using the currency to question why there is such a thing and hopefully learn the necessity of helping local producers.
3. Local producers can feature on the currency to help build their profile.
4. Campaigns can be introduced as posters, bus sides, flyers, shopping bags to promote the opportunities of joining the currency.
5. A website (inspired by Nike+ running website where you can track the distances you've run and see how much training you need to do to reach goals etc) can be set up to support the currency
- feature the producers and shops using/promoting the currency
- details of any special offers
- users can create a profile and see how much money they have saved (may need a number printed on the till receipt which is put into the website)
~ Opportunities ~
The more the currency is used, the more local foods will be bought. Including a discount on the food will boost sales and raise awareness.
If the producers also use it to sell to the shops, a strong connection will be created between the local and urban.
A supporting website (app?) means that there are plenty of advertising and marketing opportunities for all parties.