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I propose a modern way to send a message to the producer/supplier of a product in the shop in a new groundbreaking way! Every time a consumer purchases a product, he/she sends a message to the producer that the products price, quality, content seems appropriate to this customer. But, If I see something about this product that is not up to my "standard" or desire : I choose a different product (from a competitor) or abstain from buying. But this producer will never understand why I did not buy it! I propose some hightech IT-method of letting a producer know why I choose to "boycott" their produce!

Photo of Johan Löfström
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So I suggest some type of new technology in the shop, that I could push to show the producer/supplier why I did not choose their product.
A button on the shelf? A digital form on the price tag? A post-it-note that I can stuff in a box at the check-out-counter? A phone number that i can send a text to? A special web page that I can fill out a form with my details and comments?

Whatever the method will be the easiest and fastest to give producers my direct response.

Because the model of supply and demand and price-setting only works for those products that is chosen. It can be equally as important to know why some customers do not choose a certain type of product.

What details and facts can be relevant?
(I have a short list, perhaps others can contribute with more options)
• Price, too high (or too low to seem like a good product)
• Size too small or too big (the box or portion size)
• Visual Quality (too luxurious, or too plain, too much packaging material)
• Quality of nutritional content (is there an ingredient that I do not like or am allergic against or did it just look like unhealthy item)
• Food miles (if the customer think it is produced unneccesary far away)

( probably a grocery store can not implement this system on 100% of their products 100% of the time. But they could get the technology, and apply it to 5% of the products per week, and then rotate it in a schedule. Or other IDEators here have better advice on how to use it more effectively ? )


I know that big food companies have focus groups and tastings before they launch a product, but those have many side effects : the tasters get their food for free, they will often get paid or get free stuff as rewards for their input, so it can often become corrupt results.
(and the multinational companies that sell softdrinks, fastfood and sweets have the most budgets to spend on these things, so my concept will try to make the whole playing field a bit more "democratic" aswell)

There are much more data and facts to learn about the products that is not bought! Those producers have potential to learn more about how to adapt their products to become popular and wanted!

True Consumer power = Inform the customers well enough to let them make their choices freely. And to make them tell the producers how they feel about products.


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Photo of DeletedUser


Fascinating idea. I would propose a reward system to encourage shoppers to take the time to offer feedback, something they would redeem at checkout.

Photo of Johan Löfström

yes, I agree, some small token of appreciation. and as a promise to the customer that the farmers or food producer really cares about their comments and feedback.

and even try to do like OpenIDEO does, the persons with best suggestions and ideas can come and visit the farm, to help develop and reshape products or packaging or labelling.

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