OpenIDEO
Cancel
OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more
Phase: Concepting

SMS: Where did this come from?

Find out more about where the food came from [or] more about the food source itself by texting into the number on the item. Built on Tom Hulme's clever idea (so good) about using QR codes on food, that, when scanned, takes you to the farmers website, etc.

Photo of Sina Mossayeb
4 5

Written by

SMS: Where did this come from? SMS: Where did this come from?
I think that various foods could also have SMS short codes [e.g., Send TEXT to 008323] on them that people can text to in order to receive:


(1) a MMS [i.e., visual] picture back onto their feature phone showing the patch or range or farm of where it came from with some info about it - so you don't need a smart phone [OR]
(2) a link to a website of farm/source of the food [OR]
(3) a fun fact about the food (e.g., did you know that chickens lay eggs every 2 days)


This could easily be integrated into Tom's idea and also be framed within Sean Hewens' idea of making a sticker that marks local farmer goods.


Image of "Sustainable" was created by Sean Hewen.
View more

Inspired by (2)

Improved certification scheme modeled loosely on USDA organic model
Improved certification scheme modeled loosely on USDA organic model
Window to the Farm
Window to the Farm
View more

This inspired (2)

Show Your Wild Oats App
Show Your Wild Oats App
Eatcyclopedia: A Phone App to Help Connect and Inform
Eatcyclopedia: A Phone App to Help Connect and Inform

4 comments

Join the conversation:

Comment
Photo of Fei Xin

I really like this idea. Though this idea that people can know where the food come from? Such as we can know eggs from which farms, whether eggs are enough fresh, so it is guarentee for people's health. I am looking forward to know more development about that.

link
View all comments