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SIX Rating

The SIX Rating makes a product's positive (or negative) effects on both the body and the environment more apparent, while also providing the opportunity to educate consumers.

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Written by DeletedUser

Building off of Whole Foods' seafood sustainability charts and Walmart's sustainability index, my proposal is for a system that can be utilized in any store according to proposed international standards. A product's SIX (Sustainability Index) Rating falls into one of three categories: great (green), good (yellow), and decent (dark grey). To calculate a SIX Rating, a product's locality to the place of purchase, the processes used to grow/make it, and other factors (organic, packaging, etc...) are all considered.

In stores, the rating can appear as a sticker on the product itself or near the price-tag (similar to ANDI or NuVal Scores). The rating, in the form of a modified QR code, offers many opportunities to further educate consumers. The code could simply link to a farmer/manufacturer's website or could even display specific information, such as when the product was harvested.

If something like this were to take off, it would also push manufacturers to reassess their own production methods to increase their SIX Ratings.The idea could be scalable to a website where you (the consumer) can track your own SIX Score based on purchases. Coupons could be offered to those with higher Scores, incentivising both consumers and stores to participate.

*Obviously, the dark grey and sad faces are a bit heavy handed, but if a system like this were to become reality, it could simply be a 1-100 score.

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Photo of Arjan Tupan

Very interesting idea. Have you seen the GoodGuide inspiration? Maybe you can get some builds from that: http://openideo.com/open/localfood/inspiration/goodguide-what-s-behind-this-product

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DeletedUser

Oh wow, I hadn't seen that. Thanks so much, Arjan! I wonder if this couldn't simply become a graphic application of that same idea?

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DeletedUser

Hi Ryan,
On the right path, but the FEED would involve very specific detail , energy used by the producers machinery , transport energy for product ,type of fuel . Energy involved in packaging material and desposal there of . The whole objective being to get the real price of a product in terms of effect on the external environment . The FEED website would also include very detailed information about companys performance in all aspects of environment effect of thier activities including thier employee habits , transport ,housing .A company pays its employees wages and therefore has an influence in shaping and improving its employees methods of living . Companys can provide employee incentives such as electric cars ,by in dioscount eco freindly products to pass onto thier employees.This could also be a paret ofetc