For achieving this rethinking and implementing change successfully, we require the understanding of the holistic network behind the current situation. Below I suggest a change-process which emphasises exactly that necessity: the Multilevel Service Design Approach. By looking at the bigger picture, this approach allows the identification of underlying problem areas and enables the (re)design of better solution together with all stakeholders.
Instead of delivering fresh food via central distribution centres, local distribution should be enhanced. This accounts especially for fresh products and organic farmers.
Queensland's farmers are dependent from a very few supermarket brands. These supermarket chains collect all the products at one or two distribution centres and then distribute the products again. Especially for fresh food this is not only inefficient but also has negative impacts in terms of food quality, CO2 emissions, and supporting local farmers. What about opening a local farmer section at every supermarket? Fresher, better, and local food can be labelled with the farmers' address and sold at nearby markets. Even the step forward and supporting especially organic farmers would be an alternative to the current situation. These ideas are already established in many countries in Europe. Now it's time for Australia to follow!