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A global campaign that encourages people to buy and eat local products.

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Written by DeletedUser

1. Aware people about the benefits (economical and ecological) of consuming local products via different medias (journals, posters, Web, radio and TV).

2. Encourage people to go to the local markets to meet the farmers.

3. Build different networks of:
   a. Boutiques that are specialized on local products.
   b. Independent farms that offer weekly baskets of fresh seasonal veggies and fruits.
   c. Restaurants that offer a menu based on local and organic products.

4. Organize some activities: gastronomic workshops, casual conferences about nutrition and emphasize on fresh food, etc. Activities can be held on places such as markets, restaurants, boutiques, yoga studios, etc.

5. Promote visits to rural farms for fruits & veggies picking.

6. “How does food arrive to the kitchen” and “How to eat healthy” workshops for kids.

We can identify all participants with a sticker showing the logo of the campaign.

I LOCALRewards Card – Consumers get points when visiting different producers stands at the market, boutiques, restaurants, etc. Points are exchangeable, for example: a free veggie-basket (20 pts), a workshop (40 pts), a dinner at a participant restaurant (60 pts), etc. People get the card only by having the app or being an active merber of the blog community.

In order to locate all the participants to the campaign, there is a mobile application " I LOCAL". 


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Yes Meena, actually I also created the "I (heart) LOCAL" mobile app too. You can see it like 2 or 3 concepts forward.

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