- 43% of online Australians now own a smartphone
- 26% participated in mobile social networking in the past year
- 66 % of mobile social networkers are under 35 years of age
Create a smart phone app that is like an encyclopedia of food production. Here is the kicker: It is well designed and simple, full of meaningful and telling info. This is inspired in part by the IDEO Method Cards ( http://www.ideo.com/work/method-cards). Any food source (vegetable, fruit, meats, etc.) is searchable. The mock-ups should be self-explanatory, if not poor design on my part (the more intuitive the more likely it will be used).
4. SLIDE 5: Nutritional Facts
5. SLIDE 6: How it is processed from start to finish (from seed planting to harvesting to packaging and delivery)
6. SLIDE 7: Meal ideas for the particular food source (optional) – this makes the app useful as a dietary tool
7. SLIDE 8 and 9: Where the food can be found in a given region (in our case, Queensland). There is an "ADD" button so people can add pins and profile pages of farmers. The drop pins link to a profile page and/or video of the farm (see SLIDE 9).
All graphics and product design is solely meant for conceptualizing for Open IDEO’s challenge.
Pictures used in App Mock-Up:
Planting Carrots: http://homegrown.org/blog/2011/03/why-we-farm-how-young-farmers-can-make-a-living/
Farm with Carrot Field http://tinyfarmblog.com/carrots-next-up/
Picking Carrots http://www.jbgorganic.com/blog/2010/02/how-many-organic-farms-would-it-take-to-feed-austin/
Picking Carrots 2 http://www.nytimes.com/2007/10/17/dining/17carr.html?_r=1
Some of the icons are taken or modified from http://thenounproject.com