Buy Local Search Stories Campaign
A very simple YouTube Search Stories campaign, showing what you can do with the different locally produced foods in Queensland.
This concept is a bit of an intermezzo for enjoyment, and heavily inspired by a comment of Zvi Gold to the Googleize it concept over in the bonemarrow challenge. It is very easy to create search stories (
http://www.youtube.com/searchstories), but they can form a powerful campaign to inform the public that all you need to make great meals is a good recipe and a local producer. You could of course consider making them better than is possible with the Create your own option of the YouTube search stories section, and you could even consider partnering with Google to finance the campaign.
Inspiring concepts are on the right, and Zvi's profile is here: