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Phase: Concepting

'Any IDEAS' Campaign

Make the IDEAS Festival celebrate local food by devoting a chunk of its program to related workshops, lectures, fun activities centered on this topic. Make sure people know about it, via an 'Any IDEAS' regional campaign.

Photo of Sarah Fathallah
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Any IDEAS Campaign Any IDEAS Campaign
Any IDEAS Campaign Any IDEAS Campaign
Any IDEAS Campaign Any IDEAS Campaign
Any IDEAS Campaign Any IDEAS Campaign
Any IDEAS Campaign Any IDEAS Campaign
Any IDEAS Campaign Any IDEAS Campaign
The summary itself is pretty self explanatory: Tap into the existing structure of this Festival and the willingness of its organizers and sponsors to tackle this challenge to make a knowledge and awareness platform out of it.

At the IDEAS festival, we can imagine several types of workshops, conferences, cooking classes or fun activities (especially for the kids), to help people realize the impact of their food consumption, learn more about issues such as energy, transportation, biodiversity, food security, etc., but also learn how to make better choices: by showcasing local products and farmers, by teaching them tips and techniques on how to pick their products, how to shop, how to grow their own food, or even how to cook.

Any IDEAS how to improve / build on this concept?

Some of the builds include (thank you everyone!):
  • Working with local schools to have teachers give extra credit for those who attend the festival. Thes student could write a quick essay, "my ideas" or "what i learned" (Quyen)
  • Having 'participative billboards' where people could write their ideas / insights. These could be located for example in abandoned plots or community gardens (Sina). There could also be a contest where the most instructive / original responses win prizes (like fancy bottles of local wine).
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14 comments

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Photo of Sina Mossayeb

love the billboards! reminds me of the idea of this van that went around NYC with talk bubbles on it where people could write on it with their response. Would be cool for the billboards to be able to facilitate responses. :)

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Photo of Sarah Fathallah

Hmmm... Interesting idea. How about something like this: http://bit.ly/dEO8XA ?

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Photo of DeletedUser

DeletedUser

Love the billboards aspect! What a great idea: "Before I die ____". Very cool!

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Photo of Sarah Fathallah

Thanks Quyen! I love it too! I think we could have a similar billboard surrounding abandoned plots or community gardens (this could be coupled with other concepts here), and ask questions like:
- I like to eat _____
- I like to grow ______
- My favorite local product is _____
What else could we think of?

Oh, I'm also thinking: How about a contest? The people with the most instructive / original responses could win fancy bottles of local wine, or something like that.

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Photo of DeletedUser

DeletedUser

the billboards are a great idea, effective. I like the idea that people can respond with their ideas too - like a openideo on the ground!

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Photo of Sarah Fathallah

Thanks Sara! It'd be great indeed :)

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Photo of Sarah Fathallah

Sina, Quyen, Sara: I've just added a few new visuals to illustrate the 'participatory billboards' idea. In this case, the people living in the building could use the billboard to write their ideas and use their community garden to make them happen!

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Photo of DeletedUser

DeletedUser

Participatory billboards - wonderful

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