Challenge:

How might we better connect food production and consumption?

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Help us close the gap between rural food production and urban food consumption to create more sustainable, happy and healthy communities. OpenIDEO has partnered with the Queensland Government in Australia and the IDEAS Festival 2011 to create a closer connection between local food production and consumption that can make a dramatic impact on sustainability efforts.

Food, glorious food: a fundamental need yet how often do we take it for granted? We’ve come to expect the convenience of plucking the very best in fresh produce from our supermarket shelves or local markets all year round – but at what cost to our farmers, our environment and future generations?

The Challenge asks us to consider ways to improve and enhance the relationships and interactions between producers and consumers, rural and urban communities, growers and retailers, retailers and consumers. We'd like the community to consider issues such as energy use , transportation , biodiversity , food security , nutrition , obesity , the health of rural economies and the strength of inter-generational and intercultural knowledge sharing .

At the heart of this challenge lie issues of global sustainability and local happiness to improve life for rural and urban communities. We hope to cast a wide net for inspirations and concepts that will address the challenge in a holistic way. Think about new services, campaigns, policies, products, systems that could address these issues.

The concepts that we c reate together through this process will be as good or as bad as the community that gets involved.  Please do share what we’re up to in your social networks and if you're on Twitter you can use our hashtag #oi_localfood


Community & Social Media Manager:

 Meena Kadri

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