Create awareness of the footprint of the produce we use. How much water went into it, how much physical space it required to grow and how much care took to get it to you.
A combination of online/ offline resources and mobile apps to create awareness of how much water intensive, land intensive and growth care goes into the produce you purchase.
The goal is to create awareness and build a connection with the land, the farmers and the community.
Information could be retrieved in the mobile app using augmented reality into the existing smart QR codes.