Family Farming 2.0.
Using a web based community the idea is to turn up side down the retail industry of farm product. The innovation goes that instead of shopping farm products you pay the farmer to produce them for you. Actually is not only your production, but the production of hundreds of other families gathered, in a Local web community, that also ask for a quote of production.
You pay before, so the farmer reduces his working capital.
There is less risk in the decision of what to produce because the consumer makes the decision.
Independent to the market variation where more offers y smaller prices, the price is already taken at the beginning of the crop.
There is no waste, you get the production you asked for if you get more than what you can eat, make it jam or salsa. (you can do that with 10KG but the producer can’t make that with 10 Tons)
This goes all in a web based platform where you like buyers and farmers so you have traceability and local production. You can also build a crowdsourcing for investment.
I am founder of We Think!, a company that holds for collaborative innovation.
Starting with a free range egg
When you Hug an idea, you hug a Horse
(we love your work)
We have been working in this concept for almost a year, taping the most come problems that we see in Chile, that seem to be the same for the rest of the world.
There is much more brainstorming developed that what I spell out here.
Sadly we haven’t found investors here in Chile to support our prototyping...
Hope you can build up in our ideas and help us go forward here in Chile.
The story telling
In the 19 century and before… people crop their own food. If you wanted tomatoes for summer you had to seed them in spring. That was possible because almost everyone had the spare time and the space in their garden to do that.
With the industrialization and retail we began to eat what was in the shelf, (if you find it) in the time and frequency that you want. You want tomatoes today?, Go and buy them. You want eggplant?, Sorry no one produces it because no one buys them, and no one buy s them because no one knows how to cook them. ¿How can I learn to cook, if I can’t get them? …. Maybe we should involve Oliver J.
But what happens if there is a web based community that can organize this demand, and after that pay farmers to grow what people decided to eat next summer.
You get the best of the two sides. Economic scale and close customers.
It is not only that you show and buy your intentions of what you would like to grow, IT technology can deliver traceability to show their customers who is growing their tomatoes, is he growing organic, he is a local producer so maybe I can go with my child’s to visit him on the weekend.