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515 contributions
606 ideas
605 final ideas
20 final ideas
20 final ideas
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Wow – what an awesome set of concepts!  Thanks to everyone for taking part by uploading their ideas and building on others.  We've had such a tremendous response that we're extending the timeline of the challenge and have put in some extra phases to help strengthen concepts even further.

Thanks for all your applause – this phase has now closed.  Please head to the Evaluation Phase where we'd like you to answer some questions to assess the top 20 concepts for their awesomeness.

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Wouldn't it be great to have a better understanding of where the food in our supermarkets comes from? Imagine if you could scan a bar code and be shown instant information on where the food has come from, who the producer is and how long it took to grow/produce?

Wouldn't it be great to have a better understanding of where the food in our supermarkets comes from? Imagine if you could scan a bar code and be shown instant information on where the food has come from, who the producer is and how long it took to grow/produce?

Photo of Louise Wilson

UPDATED! This is an idea for a public kitchen where you can go and bring any product you would like to process, fruit for juices or marmelade, vegetables for pickles, meet or fish for smoking... The shop provides the necessary equipment as well as trained persons - "grandmas" - who can explain how to do it. People come and produce their own food!

UPDATED! This is an idea for a public kitchen where you can go and bring any product you would like to process, fruit for juices or marmelade, vegetables for pickles, meet or fish for smoking... The shop provides the necessary equipment as well as trained persons - "grandmas" - who can explain how to do it. People come and produce their own food!

Photo of Veronika
112 101

Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamism that comes when we don't conform to drone like standards and expectations. 

Every living thing is different, evolution create a beautiful mash-up of mutations and surprises. Too often, a vast volume of fruit and veg is simply discarded, because the producers think we're too dainty and petite to handle true natural difference and uniqueness in the products we buy.

Let's embrace fruit and veg with character, we have become scared of difference.  Let's open our minds and cherish the unconventionals!

Fruit and veg have become size 8 models. They all look identical, they all glisten, radiate and scream "look at me, I'm perfect". Following generations of comfortability with mass produced identicalness, we've forgotten about the vibrancy and dynamism that comes when we don't conform to drone like standards and expectations. Every living thing is different, evolution create a beautiful mash-up of mutations and surprises. Too often, a vast volume of fruit and veg is simply discarded, because the producers think we're too dainty and petite to handle true natural difference and uniqueness in the products we buy. Let's embrace fruit and veg with character, we have become scared of difference. Let's open our minds and cherish the unconventionals!

Photo of David Stocks

UPDATED: Although interactive apps are useful, another possibility for an app is a prebuilt app that can be used offline like an encyclopedia that focuses on food production and consumption. Accessing the information doesn’t have to take place at a store or market, but anywhere (even if you don’t have WiFi or 3G). However, there will be a WiFi component enabled (such as QR code look up feature, ability to push content up to the database, etc.). For the sake of this concept I’m going to refer to it as the Queensland Eatcyclopedia App. I’ve made some mock-ups that would best describe the general features of such an app.

UPDATED: Although interactive apps are useful, another possibility for an app is a prebuilt app that can be used offline like an encyclopedia that focuses on food production and consumption. Accessing the information doesn’t have to take place at a store or market, but anywhere (even if you don’t have WiFi or 3G). However, there will be a WiFi component enabled (such as QR code look up feature, ability to push content up to the database, etc.). For the sake of this concept I’m going to refer to it as the Queensland Eatcyclopedia App. I’ve made some mock-ups that would best describe the general features of such an app.

Photo of Sina Mossayeb
73 56

What if food trucks sold fresh produce instead of hotdogs?  Traveling vendors can set-up shop in different neighborhoods on specific days in order to provide fresh food to locals.  By providing mobile service, particularly to under-served urban neighborhoods, many different groups benefit. Because these trucks travel to different neighborhoods each day, they can also share new ideas and improve the scalability of the project.

What if food trucks sold fresh produce instead of hotdogs? Traveling vendors can set-up shop in different neighborhoods on specific days in order to provide fresh food to locals. By providing mobile service, particularly to under-served urban neighborhoods, many different groups benefit. Because these trucks travel to different neighborhoods each day, they can also share new ideas and improve the scalability of the project.

Photo of Cory Quach
65 72

(Revised 5.19.11) Discover Local is a credit card that is designed to enhance the local producer's ability to create value for the customer, while increasing customer awareness and loyalty.

(Revised 5.19.11) Discover Local is a credit card that is designed to enhance the local producer's ability to create value for the customer, while increasing customer awareness and loyalty.

Photo of An Old Friend
62 30

Easy labeling has been a recurring theme in the concepts. After repeatedly mistyping the word footprint, I thought of the Foodprint label. The label can be put on food items, and represents the carbon footprint of a product, calculated on the basis of what is needed to grow the product, packaging and transport.

Easy labeling has been a recurring theme in the concepts. After repeatedly mistyping the word footprint, I thought of the Foodprint label. The label can be put on food items, and represents the carbon footprint of a product, calculated on the basis of what is needed to grow the product, packaging and transport.

Photo of Arjan Tupan
55 18

UPDATED What if restaurants/hotels/company- and university cafes in urban areas as well as urban dwellers have a chance to sell their biodegradable food waste? Imagine a network of local farmers who deliver fruits and vegetables to restaurants/hotels/households. The local farmers offer the service to collect the organic waste and use it in their farms.

UPDATED What if restaurants/hotels/company- and university cafes in urban areas as well as urban dwellers have a chance to sell their biodegradable food waste? Imagine a network of local farmers who deliver fruits and vegetables to restaurants/hotels/households. The local farmers offer the service to collect the organic waste and use it in their farms.

Photo of Krassimira Iordanova
55 20

(Initial concept is below) 

** Update**
Since building upon this concept through some intense brainstorming with everyone at the OpenIDEO workshop in Brisbane, this concept has developed into 'The Super Challenge: An Australian Event', which (as shown in the diagram below) is a multimedia extravaganza to bring Aussie supermarkets  (in a positive light) into a public forum through the media to engage in the conversation: what does the supermarket of the future look like? How can the supermarket support local food production? Pairing up supermarket retailers with designers, this event would be held in a public space or art space, in which the future supermarket would be brainstormed/designed/prototyped during a live event. This event would be filmed by Australian TV and developed into a documentary/reality show, and would also include an iphone app & web platform as well.

(Initial concept is below) ** Update** Since building upon this concept through some intense brainstorming with everyone at the OpenIDEO workshop in Brisbane, this concept has developed into 'The Super Challenge: An Australian Event', which (as shown in the diagram below) is a multimedia extravaganza to bring Aussie supermarkets (in a positive light) into a public forum through the media to engage in the conversation: what does the supermarket of the future look like? How can the supermarket support local food production? Pairing up supermarket retailers with designers, this event would be held in a public space or art space, in which the future supermarket would be brainstormed/designed/prototyped during a live event. This event would be filmed by Australian TV and developed into a documentary/reality show, and would also include an iphone app & web platform as well.

Photo of Charlotte Fliegner
53 63

Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and messaging them when this is available could counter this risk.

Producers selling at Farmers' Markets like the returns generated by their direct-to-retail mode – but have a risk of unsold produce at the close of the market. Developing a subscription list of consumers who would be keen to buy surplus stock and messaging them when this is available could counter this risk.

Photo of Paul Keys
52 66

Central to this model is a local incubator kitchen and food storage space. Acting as a multi-sided platform, the incubator kitchen serves both a network of regional to local farmers and the urban community. Food entrepreneurs are emerging everywhere. They are the individuals challenging the confines of our current food system, driving innovation and change, and reconnecting lost ties that cultivate the deep connection between individuals, their communities, and the simple act of eating. As food entrepreneurs ourselves, we have created a scalable model that increases market access for regional to local farmers, cultivates food entrepreneurs, and provides increased access to nutrient rich high-value foods within diverse urban markets, specifically targeting low-income low-access areas.

Central to this model is a local incubator kitchen and food storage space. Acting as a multi-sided platform, the incubator kitchen serves both a network of regional to local farmers and the urban community. Food entrepreneurs are emerging everywhere. They are the individuals challenging the confines of our current food system, driving innovation and change, and reconnecting lost ties that cultivate the deep connection between individuals, their communities, and the simple act of eating. As food entrepreneurs ourselves, we have created a scalable model that increases market access for regional to local farmers, cultivates food entrepreneurs, and provides increased access to nutrient rich high-value foods within diverse urban markets, specifically targeting low-income low-access areas.

Photo of Samantha Harmon
49 50

A startup business that boosts food traceability and brings producers closer to consumers.  The startup would create a wiki style platform for food providers to share their provenance and information on their products.  It would sell kits to schools to enable kids to print off batches of QR code stickers specific to each producer / product for the producer to place on the product / packaging.  Enable producers to occasionally offer 'golden ticket' winning QR codes to offer prizes and encourage consumers to read the codes...

A startup business that boosts food traceability and brings producers closer to consumers. The startup would create a wiki style platform for food providers to share their provenance and information on their products. It would sell kits to schools to enable kids to print off batches of QR code stickers specific to each producer / product for the producer to place on the product / packaging. Enable producers to occasionally offer 'golden ticket' winning QR codes to offer prizes and encourage consumers to read the codes...

Photo of Tom  Hulme
49 55

The Queensland Local Food Exchange is a food exchange modeled after better known stock exchanges. Producers can register their crops/produce and consumers can buy directly from the producers. Prices, of course, will vary with supply and demand.

The Queensland Local Food Exchange is a food exchange modeled after better known stock exchanges. Producers can register their crops/produce and consumers can buy directly from the producers. Prices, of course, will vary with supply and demand.

Photo of Arjan Tupan
46 14

If you live in an apartment, it might seem impossible to grow your own food. Think again! As long as you have a porch, a balcony or a window that gets sunlight, you are actually able to grow quite a variety of fruits and vegetables.
CONCEPT UPDATED!

If you live in an apartment, it might seem impossible to grow your own food. Think again! As long as you have a porch, a balcony or a window that gets sunlight, you are actually able to grow quite a variety of fruits and vegetables. CONCEPT UPDATED!

Photo of Sarah Fathallah
41 20

For achieving this rethinking and implementing change successfully, we require the understanding of the holistic network behind the current situation. Below I suggest a change-process which emphasises exactly that necessity: the Multilevel Service Design Approach. By looking at the bigger picture, this approach allows the identification of underlying problem areas and enables the (re)design of better solution together with all stakeholders.

For achieving this rethinking and implementing change successfully, we require the understanding of the holistic network behind the current situation. Below I suggest a change-process which emphasises exactly that necessity: the Multilevel Service Design Approach. By looking at the bigger picture, this approach allows the identification of underlying problem areas and enables the (re)design of better solution together with all stakeholders.

Photo of Jakob Trischler
41 37

CONCEPT UPDATED! A restaurant with a picnic concept, hosting totally stimulating talks (a la TED!) around food and community.  The restaurant is set ON the grass with an actual garden patch, connecting people immediately on a physical and experiential level; while the talks engage people's minds on topics as multi-faceted as food is. Over time, the combination of the talks and the restaurant space builds community - among people with common (and uncommon!) interests.

CONCEPT UPDATED! A restaurant with a picnic concept, hosting totally stimulating talks (a la TED!) around food and community. The restaurant is set ON the grass with an actual garden patch, connecting people immediately on a physical and experiential level; while the talks engage people's minds on topics as multi-faceted as food is. Over time, the combination of the talks and the restaurant space builds community - among people with common (and uncommon!) interests.

Photo of Bernise Ang
40 15

Building off of Orlando Leon's Food Park idea, this is a proposal to partner with the city to create a closed loop composting system. Like your regular garbage pick up, people can compost their vegetables, pizza boxes, fruits, etc. (no meat), the city will come pick up the compost on a bi-weekly basis, bring it to a facility where they will turn it into rich soil, package it up and sell it back to the local citizens via the Food Parks, nurseries, and local hardware stores.

Building off of Orlando Leon's Food Park idea, this is a proposal to partner with the city to create a closed loop composting system. Like your regular garbage pick up, people can compost their vegetables, pizza boxes, fruits, etc. (no meat), the city will come pick up the compost on a bi-weekly basis, bring it to a facility where they will turn it into rich soil, package it up and sell it back to the local citizens via the Food Parks, nurseries, and local hardware stores.

Photo of Jennifer Tam
40 20

(UPDATED) 
A state funded TV advertising campaign that promotes a fun "I'm not from far away!" label. Local producers within the state have the option of purchasing the government subsidised label to include on their products if they would like to benefit from the exposure of the campaign.

(UPDATED) A state funded TV advertising campaign that promotes a fun "I'm not from far away!" label. Local producers within the state have the option of purchasing the government subsidised label to include on their products if they would like to benefit from the exposure of the campaign.

Photo of Ben Hall
40 47

Instead of having food festivals and farmers markets separate from one another, how about pair farmers and food vendors side-by-side at a combined farmers and food market, where chefs cook up tasty meals built from the farmer's bounty.

Instead of having food festivals and farmers markets separate from one another, how about pair farmers and food vendors side-by-side at a combined farmers and food market, where chefs cook up tasty meals built from the farmer's bounty.

Photo of Robin Waldroup
36 64

Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Learning from the repeated success of the <a href="http://www.cityofrochester.gov/publicmarket/">Rochester Public Market</a>, I am suggesting developing a program or organization (i.e. Farmers-Market-in-a-Box, similar to http://imaginationplayground.org/) meant to have a direct collaboration with local city governments to build more permanent farmers market structures. These structures would be strategically located between low and middle class neighborhoods, with varying ethnicities, crime and education levels; as opposed to higher income neighborhoods, exclusively serving consumers with disposable incomes. The location should be risk-taking and near key city lines separating disparate social groups. This key geographic decision would promote social integration, dialog between all types of eaters and growers who wouldn't otherwise meet, healthy affordable food that is accessible to a wider range of consumers and it would increase market schedule flexibility encouraging repeat visits.

Photo of Lauren Dellaquila
33 24

Celebrate QLD's multiculturalism and cultural diversity and how it links to food.  Refugee and migrants are important parts of our community and contribute to our food culture (examples growing Asian greens, tropical fruits).  It helps send the message of local food to communities who are typically not targeted in policy.

Celebrate QLD's multiculturalism and cultural diversity and how it links to food. Refugee and migrants are important parts of our community and contribute to our food culture (examples growing Asian greens, tropical fruits). It helps send the message of local food to communities who are typically not targeted in policy.

Photo of Yen
32 23