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You, Me, We, Them, Us

A clear statement using a hand-drawn diagram and personal pronouns to communicate a simple approach to connectedness and inclusivity.

Photo of John Primmer
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Using personal pronouns and a hand-drawn diagram, this campaign builds upon a human truth that people can relate to - we are all connected. You, Me, We, Them, Us celebrates and encourages people to look beyond themselves to realise the positive impact their thoughts can on everyone around us. With the potential to be translated into several languages, the campaign uses print, ambient and social media which all point towards share project ideas to OpenIDEO challenge page.

Please share a link to your portfolio

Why do you want to be OpenIDEO's Visual and User Experience Designer?

IDEO’s collaborative approach to solutions; working together closely to identify people’s needs, is, for me, a constant reminder of why design is a hugely exciting process to be involved in. I’m excited to bring my ideas and enthusiasm to an incredible team, collectively working on projects that will have a positive and vital impact on people's everyday lives.

How many years of experience do you have?

  • Between 3 - 5 years of experience

How did you hear about this challenge?

When I read the subject line in the Open IDEO newsletter that landed in my inbox, my eyes lit up. I’ve been following the Open IDEO challenges for the past few years and love the encouraging and collaborative nature this platform provides.

What did you learn when developing the deliverables in response to the design brief?

- Visually simplify the core idea. In the initial stages, I was probably trying to incorporate too many features into an idea, considering approaches like braille and sound versions for blind and deaf people. - Clearly state your outcome in writing to refer to throughout the project. - Constantly question the requirements against your idea. Keep talking with others (when possible) if the idea still conveys the message. - Keep it playful and fun!

Evaluation results

9 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 88.9%

It's hard to tell - 11.1%

The design doesn't appeal to a global audience - 0%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 50%

It’s ok. I’ll give it a like - 37.5%

I don’t like it. I’ll close the tab - 12.5%


Join the conversation:

Photo of Campbell Donoma


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Photo of daren malakian

nice blog very coll content and awsome content, its great

Photo of John Rembo

Fantastic blog. This is excellent work from you, my friend. This is exceptional work! I just do not have enough words to describe this amazing blog. Thanks a lot!

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Photo of Niana Rona

This boldness is additionally present in your portfolio. I'm interested, what was your part in the portfolio pieces, it appears work has been finished working with organizations and I'm interested to comprehend where your enchantment: See more:

Photo of Luisa Fernanda

Congratulations on making it to the Honorable Mention List! Check out the full list here:

Photo of John Primmer

Thanks so much to your team and yourself Luisa for this Mention! Such a great challenge to be involved in. I really look forward to adding ideas to future projects/ challenges

Photo of Luisa Fernanda

I love how you have taken a bold and fun approach. This audacity is also present in your portfolio. I'm curious, what was your role in the portfolio pieces, it seems work has been done working with agencies and I'm curious to understand where your magic came in... Thanks for clarifying.

Photo of John Primmer

Hello Luisa,
Thanks so much for your kind words! I’ve got a mixture of fun/ personal and agency projects on my portfolio website. Two client projects are– Research Horizons was created whilst working at a small agency called The District. It was great to be able to personally have complete freedom with each spread, typesetting and creating an appropriate illustration after discovering an important theme in the research article. I worked alongside two other designers and we divided each document between us, so it was lovely to compile our three distinct styles and approaches to the research articles into one journal. Sky Movies, I also had free rein to create an engaging microsite visual to guide users through a music quiz and ultimately help them to generate a playlist. Since we were incorporating live orchestra videos, I used Sky’s brand colours to create a vibrant backdrop to show the excitement and fluidity of the music. I worked on this project whilst at Red Apple Creative in London. RAC’s main client was Spotify and I worked with two other designers on a whole range of digital campaigns similar to this Sky Movies campaign, for brands like McDonald's, Puma, Citi and British Airways.

Let me know if you’d like to see more of the process on a particular project or talk about any other projects in more detail.

Thanks! John

Photo of James McBennett

I love gifs!

Photo of John Primmer

That's a great gif! Yeah, gif's are so much fun to make

Photo of Lynn Lin

Love it!

Photo of John Primmer

Thanks, Lynn!