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You, Me, We, Them, Us

A clear statement using a hand-drawn diagram and personal pronouns to communicate a simple approach to connectedness and inclusivity.

Photo of John Primmer
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Using personal pronouns and a hand-drawn diagram, this campaign builds upon a human truth that people can relate to - we are all connected. You, Me, We, Them, Us celebrates and encourages people to look beyond themselves to realise the positive impact their thoughts can on everyone around us. With the potential to be translated into several languages, the campaign uses print, ambient and social media which all point towards share project ideas to OpenIDEO challenge page.

Please share a link to your portfolio

Why do you want to be OpenIDEO's Visual and User Experience Designer?

IDEO’s collaborative approach to solutions; working together closely to identify people’s needs, is, for me, a constant reminder of why design is a hugely exciting process to be involved in. I’m excited to bring my ideas and enthusiasm to an incredible team, collectively working on projects that will have a positive and vital impact on people's everyday lives.

How many years of experience do you have?

  • Between 3 - 5 years of experience

How did you hear about this challenge?

When I read the subject line in the Open IDEO newsletter that landed in my inbox, my eyes lit up. I’ve been following the Open IDEO challenges for the past few years and love the encouraging and collaborative nature this platform provides.

What did you learn when developing the deliverables in response to the design brief?

- Visually simplify the core idea. In the initial stages, I was probably trying to incorporate too many features into an idea, considering approaches like braille and sound versions for blind and deaf people. - Clearly state your outcome in writing to refer to throughout the project. - Constantly question the requirements against your idea. Keep talking with others (when possible) if the idea still conveys the message. - Keep it playful and fun!

Evaluation results

9 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 88.9%

It's hard to tell - 11.1%

The design doesn't appeal to a global audience - 0%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 50%

It’s ok. I’ll give it a like - 37.5%

I don’t like it. I’ll close the tab - 12.5%


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