Social Campaign 1. This campaign would work well in Instagram
Social Campaign 2. Spelling out the story over several stills
Static image of the campaign
Taking the diagram to the streets, this campaign could be displayed outside IDEO offices and in major cities to encourage passersby to contribute to the conversation
When submitting a project to the website, users are encouraged to describe the project in 5 keywords.
The keywords create a project cover photo. The keywords could also be a way of filtering matching projects
Rollover image to reveal more information on the project
Using personal pronouns and a hand-drawn diagram, this campaign builds upon a human truth that people can relate to - we are all connected. You, Me, We, Them, Us celebrates and encourages people to look beyond themselves to realise the positive impact their thoughts can on everyone around us.
With the potential to be translated into several languages, the campaign uses print, ambient and social media which all point towards share project ideas to OpenIDEO challenge page.
Why do you want to be OpenIDEO's Visual and User Experience Designer?
IDEO’s collaborative approach to solutions; working together closely to identify people’s needs, is, for me, a constant reminder of why design is a hugely exciting process to be involved in.
I’m excited to bring my ideas and enthusiasm to an incredible team, collectively working on projects that will have a positive and vital impact on people's everyday lives.
How many years of experience do you have?
Between 3 - 5 years of experience
How did you hear about this challenge?
When I read the subject line in the Open IDEO newsletter that landed in my inbox, my eyes lit up. I’ve been following the Open IDEO challenges for the past few years and love the encouraging and collaborative nature this platform provides.
What did you learn when developing the deliverables in response to the design brief?
- Visually simplify the core idea. In the initial stages, I was probably trying to incorporate too many features into an idea, considering approaches like braille and sound versions for blind and deaf people. - Clearly state your outcome in writing to refer to throughout the project. - Constantly question the requirements against your idea. Keep talking with others (when possible) if the idea still conveys the message. - Keep it playful and fun!
Initial stages of the brief, having conversations about the meaning of inclusivity and discussing previous events or examples of inclusivity. I felt 'open' was a very inclusive, welcoming word, so explored different aspects where we currently see open, from vacancy signs to envelopes. This lead me to think about what an individual could bring to the story, what could you include and contribute. By including yourself, the huge benefit it could bring to others.
Starting to map out a storyboard for the campaign. I was trying to distill the simple 'user journey' to thinking outside of their own self and I wanted a way to visually represent this idea. I also considered ways in which the phrases to co-inside with the project phases page on the website. Ultimately, I decided it's over complicating the simple message of the original concept 'the thought process from you to all of us' and also focussed it on the filling in the blanks.
Development hand drawn type using various materials