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It starts with a story

Create empathy through storytelling to activate people to participate to Open Ideo's Inclusion Challenge.

Photo of Talia Sd
8 13

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Stories unite. For people to understand what social exclusion really looks like, I decided to create a communication campaign that tells the stories of those who are victims of discrimination. The aim is to motivate people to participate to the upcoming Inclusion Challenge through creating empathy, giving a call to action and explaining the ways in which they can be involved.

Please share a link to your portfolio

Portfolio: https://tinyurl.com/taliasoukiportfolio CV: https://tinyurl.com/taliasoukicv

Why do you want to be OpenIDEO's Visual and User Experience Designer?

I am currently Danielle LaPorte's visual content designer. Danielle LaPorte is a bestselling author and member of Oprah's supersoul 100. Over 5 million visitors go to her website every month. My role in the company is to bring the strategies to life visually. I also have a deep need of helping socially, which I've been doing through volunteering and side projects. This opportunity is the perfect occasion for me to merge my passion and my work experiences. + everything IDEO is awesome.

How many years of experience do you have?

  • More than 5 years of experience

How did you hear about this challenge?

Serendipity. Just decided to drop by and check the current challenges.

What did you learn when developing the deliverables in response to the design brief?

I learned alot about social exclusion during the research phase. It was also nice to think about the campaign as a whole and imagine different ways to reach people. I would've loved to work on this as part of a small team and bounce ideas.

I need to articulate the problem, look at each word's definition, write down the first images that come to my mind, and then start with the research phase. It's then a game of back and forth going from one concept to another until I get to the real deal. I'm not the best for keeping my pages all clean while I'm brainstorming, it's all super messy so that's the only things I can show you to illustrate my process. Lots of writing, tabs and tests on photoshop.

Evaluation results

20 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 85%

It's hard to tell - 15%

The design doesn't appeal to a global audience - 0%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 68.4%

It’s ok. I’ll give it a like - 26.3%

I don’t like it. I’ll close the tab - 5.3%

8 comments

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Photo of Amy Badiani
Team

Hi Talia,

Poweful focus on stories and love hearing the voices of people. How does your communications campaign foster empathy in action instead of sympathy?

Amy

Spam
Photo of Talia Sd
Team

That's a great question! And a difficult one... I think what makes the difference between both is mostly in the landing page where I wanted people to choose a kind of discrimination in order to get to the stories. I didn't dare say "choose a type of exclusion you already experienced' as it seemed a bit intense and some people never experienced it. But yeah it's interesting.. should definitely dig deeper into this. Would love to hear your suggestions as well! Thanks for your feedback

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