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'Get Inspired' page - Bringing you closer to real-life stories of inclusion and disability

Curated content of videos and articles helping innovators quickly identify with and connect to the challenge in a captivating way.

Photo of Sanja Grbic
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CHALLENGE: Targeted as a group of interest are innovators who are not instantly emotionally or professionally motivated to take part in the challenge. They need to be engaged to start exploring the subject of diversity and inclusion. APPROACH: A 'Get Inspired' page with curated videos and articles is created and promoted via newsletter. The content is intended to invoke EMPATHY and OPTIMISM, show stories of people affected by the subject and stir up emotions.

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Why do you want to be OpenIDEO's Visual and User Experience Designer?

OpenIDEO platform encourages and teaches people from all over the world that they can and should be a part of the solution and to take action - most inspiring type of work I can imagine. After tapping into architecture, education, advertising, as well as designing for healthcare, startups and big and small companies, I fell I can give so much to the OpenIDEO community and ultimately learn even more.

How many years of experience do you have?

  • More than 5 years of experience

How did you hear about this challenge?

Via newsletter

What did you learn when developing the deliverables in response to the design brief?

I've learned the great amount of responsibilities entailed when working on the OpenIDEO platform, a lot of it does not come to mind when only participating. Also, the research I did on inclusion and diversity was greatly enriching!


After identifying areas of opportunity for improvement, I've decided to tackle the moment when the challenge is first announced and focus on two important human-centered design mindsets - empathy and optimism.  I've assumed a show of positive outcomes and people that would benefit from the challenge, would increase interest and also maybe engage innovators who, at first, do not feel connected to the subject. The idea is feasible, since it involves adding one webpage, and curating - not creating - content.


While doing research, I've came across some amazing articles and videos on the subject and decided to include real links in the mockup.

Clickable prototype here:


Evaluation results

22 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 68.2%

It's hard to tell - 27.3%

The design doesn't appeal to a global audience - 4.5%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 45.5%

It’s ok. I’ll give it a like - 40.9%

I don’t like it. I’ll close the tab - 13.6%


Join the conversation:

Photo of Eva May

This seems like a really good idea if you can convince innovators to come to the page. Not sure how you plan to do that. I like the way you promote the stories, and the diversity of stories you feature.

Photo of Sanja Grbic

Thanks Eva! The idea is to promote through newsletter (image 4 in deliverables), by engaging users with most interesting or unusual stories, and get the innovators to come to the 'Get Inspired' page before going to challenge or brief page. But to address a good point you made - links should also be available on challenge / brief pages. Come to think of it, some kind of menu / side panel could be useful overall, to have access at all times to pages such as brief, evaluation criteria, various assets as well as get inspired.